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Entrepreneurship, 12th Edition by Robert D. Hisrich (ISBN: 9781265332259, 1265332258, 9781265817497, 1265817499), offers a thorough and current guide to the entrepreneurial journey. This comprehensive text covers all stages of starting and managing a business, from initial concept development to detailed business planning, effective marketing strategies, and sound financial management.
Written in a clear and accessible style, the book utilizes numerous real-world examples and case studies to illustrate key entrepreneurial concepts. Aspiring and seasoned entrepreneurs alike will find valuable insights and practical advice within its pages. The authors, experts in the field, have crafted a resource widely adopted by business schools and universities globally.
This 12th edition remains relevant by incorporating the latest trends and advancements in entrepreneurship. It serves as an indispensable tool for anyone seeking to launch their own venture or deepen their understanding of the entrepreneurial process. From idea generation to securing funding and navigating the complexities of business operations, this book provides the essential knowledge needed for success.
Whether you’re a student, an aspiring entrepreneur, or a seasoned business professional looking to refresh your knowledge, Entrepreneurship, 12th Edition is a must-have resource for navigating the dynamic world of business creation and growth.
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