Electronic Commerce – 978-1305867819
$38.45
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Electronic Commerce
- Author: Gary P. Schneider
- Publisher: Course Technology
- ISBN: 978-1305867819
Electronic Commerce explores the evolving digital landscape of e-commerce, fundamentally changing global trade and transactions. Understanding the complexities of e-commerce is crucial for success in today’s digital marketplace.
This comprehensive text delves into the historical context of e-commerce, its growth, and the technological advancements driving it. It examines various business models, including B2B and B2C, and emerging trends shaping the future of digital commerce.
The book is organized into four parts:
- Part 1: Introduction to Electronic Commerce
- Part 2: Business-to-Business Electronic Commerce
- Part 3: Business-to-Consumer Electronic Commerce
- Part 4: Emerging Trends in Electronic Commerce
Each part details the core aspects, challenges, and opportunities within e-commerce, making it an essential resource for students, professionals, and entrepreneurs seeking to master online business and leverage e-commerce opportunities.
Master electronic commerce with Schneider’s comprehensive guide. Explore B2B, B2C, and emerging trends in online business. Ideal for students, professionals, and entrepreneurs.
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