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Dive into the dynamic world of e-commerce with the 16th edition of “E-Commerce 2021: Business, Technology, and Society,” authored by Kenneth C. Laudon, Carol Guercio Traver, and George A. R. Widmeyer. This comprehensive textbook from Pearson provides an in-depth exploration of the ever-evolving landscape of online business.
This extensively revised edition offers a thorough understanding of the key concepts, trends, and challenges facing businesses operating in the digital age. It covers a wide range of topics, providing practical insights into e-commerce strategies, technological advancements, and their societal impact.
With approximately 800 pages of insightful content, this large-format textbook (8.5 x 11 inches) provides a substantial resource for students and professionals alike. Its comprehensive coverage makes it an invaluable tool for anyone seeking to master the intricacies of modern e-commerce.
Published in 2020, this edition ensures you have access to the most up-to-date information on e-commerce. The book’s substantial weight (4.5 pounds) reflects the depth of information it contains. ISBNs include 9780136931805, 0136931804, 9780136931720, and 0136931723.
Master e-commerce with Laudon, Traver & Widmeyer’s 16th edition. This comprehensive textbook (ISBN: 9780136931805) explores business, technology, and societal impacts of the digital marketplace. A must-have for students and professionals.
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