E-Commerce 2017, 13th Edition – 978-0134601564
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E-Commerce 2017, 13th Edition
- Authors: Kenneth C. Laudon, Carol Guercio Traver
- Publisher: Pearson
- ISBN: 978-0134601564
E-Commerce 2017, 13th Edition provides comprehensive coverage of the retail and services industries, as well as the tools and technologies transforming the Internet economy. This edition emphasizes data usage and ethical considerations in the engagement economy. With its industry-leading features and comprehensive coverage, E-Commerce 2017 provides a modern framework that enables students to develop and implement a successful e-commerce strategy.
E-commerce 2017, 13th Edition by Laudon & Traver. Comprehensive coverage of e-commerce, retail, and services. Focuses on data, ethics, and successful strategy implementation. Pearson.
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