Digital Business and E-commerce Management 8th Edition – Dave Chaffey
$33.55
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Master the dynamic world of digital business and e-commerce with the 8th edition of Dave Chaffey’s comprehensive guide. This essential textbook provides a thorough understanding of fundamental concepts, equipping you with the knowledge and skills to thrive in the ever-evolving landscape of online commerce.
Learn how to craft and execute winning e-commerce strategies, leveraging cutting-edge technologies and trends. The book delves into the critical aspects of digital marketing, showing you how to effectively promote your online business and reach your target audience. Explore the legal and ethical considerations inherent in e-commerce, ensuring your operations remain compliant and responsible.
Develop practical skills in managing all facets of an e-commerce operation, from strategic planning to day-to-day execution. Gain valuable insights into the future of digital business and its significant impact on the global economy. This edition is updated to reflect the latest advancements and best practices in the field, making it an invaluable resource for students and professionals alike.
Whether you’re a student seeking a strong foundation in e-commerce or a seasoned professional looking to enhance your expertise, this book offers a wealth of knowledge. From understanding core principles to mastering advanced strategies, this edition serves as your complete guide to success in the digital age.
ISBNs: 9781292725833, 1292725834, 9781292457536, 1292457538
Master digital business & e-commerce with Dave Chaffey’s 8th edition (ISBN: 9781292725833). This comprehensive guide covers strategies, technologies, and ethical considerations for thriving in the online marketplace. Ideal for students & professionals.
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