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Unlock your potential in the fashion industry with “Developing a Fashion Collection,” 3rd Edition, by Elinor Renfrew. This comprehensive guide provides a step-by-step approach to mastering the art of fashion collection development, taking you from initial concept to final production.
Learn the essential stages of the design process, gaining practical knowledge and skills applicable to a wide range of fashion design roles. Explore current trends and innovative techniques, ensuring your designs remain at the forefront of the industry. The book delves into the crucial business aspects of fashion, covering marketing strategies and effective merchandising techniques to successfully launch and sell your collections.
Develop your unique design aesthetic and cultivate a strong, marketable brand identity. This edition equips you with the tools to create a cohesive and impactful collection, ready for presentation to industry professionals and manufacturers. The book emphasizes preparing your work for the production process, bridging the gap between design and successful market entry.
Whether you’re a student aspiring to a career in fashion, an established designer seeking to refine your skills, or an entrepreneur launching your own label, “Developing a Fashion Collection” is an invaluable resource. It provides the knowledge and skills necessary for success in the competitive world of fashion design.
Master fashion collection development with Elinor Renfrew’s “Developing a Fashion Collection,” 3rd Edition (9781350132559). From concept to production, this guide covers design, marketing, & merchandising for fashion success.
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