Design of Business – 978-1422177808
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Design of Business
By Roger Martin
- ISBN: 978-1422177808
- Publisher: Harvard Business Review Press
In this revolutionary text, Roger Martin champions design thinking as a key competitive advantage for modern businesses. He explores how this user-centric approach can be used to create innovative products, services, and experiences. Martin defines design thinking as a user-focused methodology for problem-solving, and details its application across various business contexts, from product development to customer relationship management.
Through compelling case studies, Martin showcases businesses that have successfully utilized design thinking to gain a competitive edge. He also provides a practical guide for organizations seeking to integrate design thinking principles into their operations.
Design of Business is an essential resource for leaders looking to thrive in today’s dynamic marketplace.
Design thinking for business success. Roger Martin’s *Design of Business* shows how a user-centric approach drives innovation and competitive advantage. Learn practical applications & case studies.
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