Data Mining for Business Analytics: Concepts, Techniques, and Applications in R – 978-1118879368

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Data Mining for Business Analytics: Concepts, Techniques, and Applications in R

  • Authors: Galit Shmueli, Peter C. Bruce, Nitin R. Patel
  • ISBN: 978-1118879368
  • Language: English

“Data Mining for Business Analytics: Concepts, Techniques, and Applications in R” offers an insightful introduction to data mining for business and data analytics. Authored by leading academics in the field, this book is essential for understanding complex statistical, machine learning and data mining techniques. It outlines methodologies that are clearly presented and implemented using the open source software R, making it an ideal resource for students and professionals. Whether it’s predicting customer behavior, operations optimization, or competitive strategies, this book provides the necessary tools and real-world contexts to successfully apply data-driven analytic techniques.

Master data mining for business analytics. Learn concepts, techniques, and applications in R. Ideal for students and professionals. Predictive modeling, optimization, & more.