Contemporary Advertising 17th Edition – Michael Weigold
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Delve into the dynamic world of advertising with Contemporary Advertising, 17th Edition, by Michael Weigold. This comprehensive textbook provides a thorough exploration of the ever-evolving advertising landscape, equipping students and professionals alike with the knowledge and insights needed to thrive in this competitive field.
This updated edition offers a fresh perspective on current trends and challenges, covering a wide range of topics crucial to understanding modern advertising strategies. Explore the intricacies of advertising campaigns, from initial concept development to execution and measurement. Learn about the various media channels and their effective utilization, as well as the impact of digital technologies and social media on advertising practices.
Gain a solid understanding of consumer behavior and the psychological principles that drive purchasing decisions. Discover how to craft compelling brand messaging and develop effective marketing plans that resonate with target audiences. Contemporary Advertising, 17th Edition, also delves into ethical considerations and the social responsibility of advertising professionals.
With its clear explanations, real-world examples, and up-to-date research, this textbook serves as an invaluable resource for anyone studying or working in the advertising industry. ISBN 9781266128882 ensures you acquire the correct and most current version of this essential text.
Master modern advertising with Contemporary Advertising, 17th Edition by Michael Weigold (ISBN: 9781266128882). Explore current trends, digital strategies, consumer behavior, and ethical considerations. Ideal for students and professionals.
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