Contemporary Advertising, 14th Edition – 978-0078028953
$38.30
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Contemporary Advertising, 14th Edition
- Author: William F. Arens
- ISBN: 978-0078028953
- Language: English
“Contemporary Advertising, 14th Edition” by William F. Arens offers a comprehensive exploration of the evolving world of advertising. The book delves into fundamental principles while incorporating the latest trends and technologies that are shaping the advertising industry today. It provides insights into the strategic planning behind successful campaigns and discusses various forms of advertising including digital, social, and traditional media. With a blend of theoretical knowledge and practical examples, this edition serves as an invaluable resource for students and professionals aiming to master the art of effective advertising.
Master contemporary advertising. Arens’ 14th edition explores digital, social, and traditional media, providing strategic insights and practical examples for students and professionals.
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