CONSUMER PSYCHOLOGY/CONSUMER BEHAVIOR–How Humans Think, Feel, and Act in the Marketplace. 5th Edition – Arch Woodside, Banwari Mittal, Jill Avery, Priya Raghubir, Robert Kozinets
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Delve into the fascinating world of consumer psychology and behavior with the 5th edition of “How Humans Think, Feel, and Act in the Marketplace.” This comprehensive textbook offers a detailed exploration of the intricate mental processes and emotional drivers that shape consumer decisions in today’s dynamic marketplace.
Authored by leading experts Arch Woodside, Banwari Mittal, Jill Avery, Priya Raghubir, and Robert Kozinets, this book provides a robust understanding of consumer psychology principles. It examines how individual and group factors influence purchasing behavior, exploring topics such as perception, motivation, learning, attitudes, and decision-making processes.
The 5th edition incorporates the latest research and real-world examples, making it an invaluable resource for students and professionals alike. Gain insights into how consumers perceive brands, respond to marketing strategies, and navigate the complexities of the modern consumer landscape. Learn to effectively analyze and predict consumer behavior to gain a competitive advantage.
This essential text covers a wide range of key concepts in consumer behavior, including consumer segmentation, influences of culture and social factors, the role of technology in shaping consumption patterns, and emerging trends in consumer psychology. Understand the complexities of human behavior and unlock the secrets to influencing purchasing decisions.
ISBN: 9781735983905
Unlock consumer behavior secrets! “How Humans Think, Feel, and Act in the Marketplace” (5th ed., 9781735983905) by Woodside, Mittal, Avery, Raghubir & Kozinets explores consumer psychology, decision-making, and market influences. Essential for students & professionals.
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