Consumer Behavior 7th Edition – 978-1305507272
$39.40
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Consumer Behavior 7th Edition
- Author: Wayne D. Hoyer
- ISBN: 978-1305507272
- Language: English
“Consumer Behavior 7th Edition” by Wayne D. Hoyer offers a comprehensive exploration of how consumer psychology influences purchasing choices and behavior. This edition continues to detail the essential concepts of consumer behavior theory and practice. It delves into how societal, psychological, and cultural aspects impact consumer decisions and discusses the latest trends in digital consumption and ecommerce. Ideal for students and professionals alike, this book bridges academic theory with real-world marketing applications, providing insightful analyses and an understanding of how consumer preferences shape the market.
Consumer Behavior 7th Edition by Hoyer. Comprehensive guide to consumer psychology & purchasing. Covers theory, practice, and digital trends. Ideal for students & marketers.
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