Consumer Behavior, 12th Edition – 978-0134734828
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Consumer Behavior, 12th Edition
- Author: Leon G. Schiffman
- Publisher: Pearson
- Year: 2021
- ISBN: 978-0-13-519574-5
- Language: English
- ISBN-13: 978-0134734828
Consumer Behavior, 12th Edition, by Leon G. Schiffman, provides a comprehensive examination of consumer behavior. This edition blends classic theories with current research and practical applications to give students a deep understanding of consumer decision-making processes. The book explores consumer motivations, uses real-world case studies, offers interactive learning tools, and includes insightful cross-cultural analyses of consumer trends. Updates address the impact of social media, mobile technology, and artificial intelligence on consumer behavior.
Consumer Behavior, 12th Edition by Schiffman. Comprehensive guide to consumer decision-making. Covers classic theories, current research, and real-world applications. Includes social media, mobile, & AI impacts.
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