Consumer Behavior, 12th Edition – 978-0135195745
$39.65
CAUTION: You’re about to purchase a high quality copy (no missing contents), NOT a Paper Book! It can be printed, stored and read on any devices. You’ll get this copy via EMAIL within 24 after purchasing.
Consumer Behavior, 12th Edition
- Author: Leon G. Schiffman
- Publisher: Pearson
- Published: 2021
- ISBN: 978-0-13-519574-5
Consumer Behavior, 12th Edition, provides a comprehensive overview of consumer behavior, integrating classic theories with contemporary research. This edition explores the multifaceted factors that influence consumer choices, from personal characteristics to societal and cultural contexts.
Key Features:
- In-depth analysis of consumer behavior, covering all relevant aspects.
- Real-world case studies and examples illustrating practical applications in various business contexts.
- Interactive learning tools, including online activities, quizzes, and simulations, designed to enhance understanding and engagement.
- Cross-cultural insights, offering a comparative view of consumer behavior across different cultures.
- Updated content reflecting the latest research and trends, including the impact of digital innovations like social media, mobile technology, and artificial intelligence on consumer decision-making.
Master consumer behavior with the 12th edition. Covers classic & contemporary theories, real-world examples, and digital impacts. Updated for 2021.
Dental Public Health and Research: Contemporary Practice for the Dental Hygienist, 4th Edition – 978-0134255460
Dental Public Health & Research, 4th ed., by Christine N. Nathe. Essential guide for dental hygienists, covering public health policies, advocacy, and oral health education. Updated with latest research & technology.
Developmentally Appropriate Curriculum: Best Practices in Early Childhood Education, 7th Edition – 978-0134747378
Enhance your early childhood education with the 7th edition of *Developmentally Appropriate Curriculum*. Expert authors guide you through best practices for diverse learners. Comprehensive & updated.
Advertising and Promotion: An Integrated Marketing Communications Perspective (12th Canadian Edition) – 978-1260570991
Master advertising & promotion with the 12th Canadian edition. Covers integrated marketing, digital/social media, and current industry trends. Updated case studies for real-world application.
Introductory Mathematical Analysis for Business, Economics, and the Life and Social Sciences, 14th Edition – 978-0134141107
Master mathematical analysis for business, economics, and the life sciences. The 14th edition features updated content, real-world applications, and online resources. By Haeussler, Paul, & Wood.
- our customers love us
- our customers love us