Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition – 978-0134522159
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Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability
- Authors: Thomas L. Wheelen, J. David Hunger, Alan N. Hoffman, Charles E. Bamford
- ISBN: 978-0134522159
- Edition: 15th
- Language: English
“Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability” is a comprehensive guide designed for students and professionals keen on understanding the dynamic field of strategic management. This 15th edition by Thomas L. Wheelen and colleagues delves deeply into the essentials of strategic analysis, decision-making, and the impact of global considerations. Each chapter is meticulously crafted to introduce key concepts in a clear and engaging manner, preparing readers to face the challenges of an increasingly complex business environment. By integrating globalization, innovation, and sustainability, the authors ensure that readers have access to the most pertinent, up-to-date perspectives in strategic management.
Strategic management textbook, 15th edition. Covers globalization, innovation, and sustainability. Comprehensive guide for students and professionals. Clear explanations of strategic analysis & decision-making.
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