Business in Action – 978-1292160634

SKU : PRE-978-1292160634

$39.85

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Business in Action

  • ISBN: 978-1292160634
  • Authors: Courtland L. Bovée and John V. Thill
  • Publisher: Pearson Education
  • Language: English

Business in Action is an essential guide for students seeking a thorough understanding of business operations and strategy. Written by Courtland L. Bovée and John V. Thill, the book employs a clear writing style and abundant real-world examples to illustrate key concepts. It covers a broad range of business topics, including the role of business in society, ethics, management, and marketing. The text also delves into specific areas such as international business, small business management, and entrepreneurship, providing readers with the skills and knowledge needed to succeed in today’s business world.

Master business operations and strategy with Business in Action. Expertly written by Bovée & Thill, this comprehensive guide covers ethics, management, marketing, and more. Perfect for students and professionals.