Brand Management An Introduction through Storytelling – Emmanuel Mogaji

SKU : PRE-9783030661182

$32.50

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Unlock the secrets to successful brand management with “Brand Management: An Introduction through Storytelling” by Emmanuel Mogaji. This insightful book offers a unique approach to understanding brand fundamentals, utilizing engaging narratives to illuminate key concepts.

Learn how to craft, nurture, and expand powerful brands by mastering the art of storytelling. Discover the crucial role storytelling plays in forging meaningful connections with your target audience and building brand loyalty. The book delves into compelling case studies of successful brands, showcasing practical applications of effective brand management strategies.

Gain invaluable insights from industry experts and develop your own strategic brand management plans. Whether you’re a seasoned marketer or just starting your journey in brand building, this book provides a comprehensive guide to enhancing your understanding of marketing and brand development. Explore the intricacies of brand building and learn how to effectively communicate your brand’s unique value proposition.

This comprehensive resource equips you with the knowledge and tools necessary to navigate the complexities of brand management in today’s dynamic market. Improve your brand’s visibility, impact, and overall success through the power of storytelling and strategic planning.

Master brand management through storytelling! Emmanuel Mogaji’s “Brand Management: An Introduction through Storytelling” (ISBN: 9783030661182) offers a unique approach, using engaging narratives & case studies to build powerful brands. Learn to connect with your audience & boost brand loyalty.