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Gain a comprehensive understanding of marketing metrics with “An Introduction to Marketing Metrics—2021 2nd Edition” by Gopala Ganesh. This essential resource provides a clear and concise explanation of key marketing metrics, equipping you with the knowledge to effectively measure and analyze marketing performance.
The second edition builds upon the success of the first, incorporating the latest advancements and trends in the field. It’s perfect for students, marketing professionals, and anyone seeking to improve their data-driven decision-making skills. Learn how to leverage data to optimize campaigns, understand customer behavior, and ultimately achieve better marketing results.
This book delves into a wide range of topics, including crucial metrics such as customer acquisition cost (CAC), customer lifetime value (CLTV), return on investment (ROI), and market share. Through practical examples and real-world case studies, you’ll develop a strong foundation in interpreting and using these metrics to drive strategic marketing initiatives. The updated 2021 edition ensures you’re equipped with the most current knowledge and best practices.
ISBN: 9781644851999
Master marketing metrics with Gopala Ganesh’s “An Introduction to Marketing Metrics—2021 2nd Edition” (ISBN: 9781644851999). Learn CAC, CLTV, ROI & more. Ideal for students & professionals. Improve data-driven decision-making.
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