Advertising and Promotion: An Integrated Marketing Communications Perspective (12th Canadian Edition) – 978-1260570991
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Advertising and Promotion: An Integrated Marketing Communications Perspective (12th Canadian Edition)
- ISBN: 978-1260570991
- Authors: George Belch, Michael Belch, Michael A. Guolla
- Publisher: McGraw-Hill Education
- Language: English
This edition of Advertising and Promotion: An Integrated Marketing Communications Perspective offers a comprehensive exploration of advertising and promotional concepts, incorporating current industry trends and changes. The text emphasizes the crucial role of digital and social media marketing in creating effective marketing communication strategies. It fosters critical thinking and analytical skills needed for success in today’s dynamic marketplace. Updated case studies and examples illustrate contemporary industry practices.
Master advertising & promotion with the 12th Canadian edition. Covers integrated marketing, digital/social media, and current industry trends. Updated case studies for real-world application.
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